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15 reusable OpenClaw skills for trade show selection, pre-show GTM, on-site execution, and post-show follow-up.
Move from event signal → company → people → outreach. These skills give OpenClaw structured workflows for show selection, exhibitor research, budget planning, pre-show outreach, on-site execution, and post-show follow-up.
Install the show-selection skill:
npx openclaw@latest skills install @weilun88313/trade-show-finder --version 0.4.1 --acknowledge-clawhub-riskThen ask OpenClaw:
Should we exhibit at MEDICA 2026? We sell surgical workflow software to 200+ bed hospitals in DACH.
The agent will verify the current edition, score show fit against your ICP and goal, recommend Exhibit / Attend only / Skip, and hand you off to budgeting or outreach next steps.
Most planning and execution skills work without a Lensmor API key. Data-backed skills are clearly labeled and require Lensmor API access.
Other examples of what you can do with these skills:
| Prompt | Skill Used | What You Get |
|---|---|---|
| "Compare Interpack and PACK EXPO for a DACH packaging SaaS vendor" | trade-show-finder | Show fit scores, winner recommendation, and exhibit/attend guidance |
| "Write a booth invite email for MEDICA, booth 5C42" | booth-invitation-writer | Subject line + body under 150 words, with A/B variant |
| "We got 200 leads at Interpack, write follow-up emails" | post-show-followup | 3-tier sequence (hot/warm/cold) with send-timing guide |
| "Plan a $40K budget for exhibiting at Hannover Messe" | trade-show-budget-planner | Line-item budget, ROI model, and cost benchmarks |
| "What giveaways should we bring to SaaStr, budget $8/item, selling to CTOs" | booth-giveaway-planner | 5–8 branded gift ideas with rationale, cost, and visitor targeting |
| "Write booth scripts for our team at MEDICA — cold walk-ups and warm leads" | booth-script-generator | Per-visitor-type scripts: openings, pitches, qualification questions, CTAs |
| "Generate our MEDICA prep checklist, 20sqm custom booth, 4 staff from London" | exhibitor-checklist-generator | Phased checklist with owners and deadlines, paste directly into any PM tool |
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| Skill | Description | Use When |
|---|---|---|
| trade-show-finder | Score and prioritize trade shows for exhibiting based on ICP, region, and goals | Choosing where to exhibit, comparing shows, planning an annual show calendar |
| trade-show-budget-planner | Build exhibition budgets and ROI projections with cost benchmarks | Budget planning, ROI analysis, investment justification |
| pre-show-competitor-analysis | Analyze competitor exhibitor lists and booth positioning to inform strategy and messaging | Threat scoring, differentiation planning, counter-messaging before the show |
| booth-invitation-writer | Generate personalized pre-show invitation emails and outreach sequences | Driving booth traffic, scheduling meetings, pre-show outreach |
| booth-giveaway-planner | Plan trade show giveaways matched to your ICP, budget, and product story | Choosing branded gifts, budget allocation, pre-show ordering |
| exhibitor-checklist-generator | Generate a phased exhibitor prep checklist with owners and deadlines | Show preparation planning, team task assignment, first-time exhibitors |
| trade-show-fit-score | Score a specific trade show against your company profile using the Lensmor API | Data-backed exhibit vs. skip decisions, annual planning triage, internal budget justification |
| trade-show-exhibitor-search | Find ICP-matching exhibitors at a specific trade show using the Lensmor API | Pre-show prospecting, competitive mapping, partner discovery |
| trade-show-lead-recommender | Get AI-recommended exhibitors matching your ICP for a specific trade show event | AI-driven account prioritization, turning a 500-company exhibitor list into a top-20 outreach shortlist |
| trade-show-contact-finder | Find decision-makers and key contacts at target exhibitor companies using the Lensmor API | Pre-show decision-maker lookup, booth meeting scheduling, account-based contact lists |
| competitor-show-tracker | Rank upcoming trade shows by how many of your competitors are exhibiting there | Competitive show circuit mapping, counter-programming decisions, budget prioritization |
| Skill | Description | Use When |
|---|---|---|
| badge-qualifier | Qualify leads from booth notes, badge scans, or voice transcripts into a structured CRM-ready record | Real-time lead scoring on the show floor, batch-qualifying end-of-day leads |
| trade-show-competitor-radar | Structure competitor booth observations into field-intel notes with evidence/inference separation | Documenting competitor launches, pricing signals, and positioning shifts at the show |
| booth-script-generator | Generate booth conversation scripts tailored to each visitor type | Staff training, first-time exhibitors, refreshing pitch for a new show |
See docs/on-site.md for on-site workflow guidance.
| Skill | Description | Use When |
|---|---|---|
| post-show-followup | Create tiered post-show follow-up email sequences | Converting leads post-event, lead nurture, thank-you emails |
# Install one verified ClawHub release into the current OpenClaw workspace
openclaw skills install @weilun88313/trade-show-finder --version 0.4.1 --acknowledge-clawhub-risk
# Example: install the on-site competitor intel skill
openclaw skills install @weilun88313/trade-show-competitor-radar --version 0.4.1 --acknowledge-clawhub-risk
# Runtime-hardened writing and follow-up skills in this release
openclaw skills install @weilun88313/booth-invitation-writer --version 0.4.1 --acknowledge-clawhub-risk
openclaw skills install @weilun88313/booth-script-generator --version 1.2.1 --acknowledge-clawhub-risk
openclaw skills install @weilun88313/post-show-followup --version 0.4.1 --acknowledge-clawhub-riskUsing OpenClaw's native installer preserves the release owner and integrity metadata that openclaw skills info uses to verify the installed package. If you are not sure which slug you need, browse ClawHub or search from the CLI:
openclaw skills search "trade show"git clone https://github.com/LensmorOfficial/trade-show-skills.git
# Install to current workspace
cp -r trade-show-skills/trade-show-finder <your-workspace>/skills/
# Or install to shared location (available in all OpenClaw workspaces)
cp -r trade-show-skills/trade-show-finder ~/.openclaw/skills/git clone https://github.com/LensmorOfficial/trade-show-skills.git
for skill in trade-show-finder trade-show-budget-planner pre-show-competitor-analysis booth-invitation-writer booth-giveaway-planner exhibitor-checklist-generator badge-qualifier booth-script-generator trade-show-competitor-radar post-show-followup trade-show-fit-score trade-show-exhibitor-search trade-show-lead-recommender trade-show-contact-finder competitor-show-tracker; do
cp -r trade-show-skills/$skill ~/.openclaw/skills/
doneSkills activate automatically when your prompt matches their description.
ClawHub: All skills are published under
@weilun88313. Install any skill with OpenClaw's native installer:npx openclaw@latest skills install @weilun88313/trade-show-finder --version 0.4.1 --acknowledge-clawhub-risk npx openclaw@latest skills install @weilun88313/trade-show-exhibitor-search --acknowledge-clawhub-risk npx openclaw@latest skills install @weilun88313/trade-show-fit-score --acknowledge-clawhub-risk npx openclaw@latest skills install @weilun88313/trade-show-contact-finder --acknowledge-clawhub-risk npx openclaw@latest skills install @weilun88313/trade-show-lead-recommender --acknowledge-clawhub-risk npx openclaw@latest skills install @weilun88313/competitor-show-tracker --acknowledge-clawhub-risk
See docs/event-lifecycle.md for a worked example showing the core lifecycle skills end to end, plus where the supporting planning and on-site skills fit.
Each skill is a self-contained directory with:
SKILL.md— The skill definition (YAML frontmatter + workflow instructions)README.md— Documentationexamples/— Sample inputs and outputs
When you ask the agent something that matches a skill's description (e.g., "should we exhibit at MEDICA 2026 for our ICP?"), the skill activates and guides the agent through a structured workflow.
Lensmor is an AI-native event intelligence platform that helps B2B teams move from event discovery to prioritized accounts, relevant decision-makers, and pre-show outreach.
- awesome-trade-shows — Curated list of 100+ trade shows across 15 industries
- trade-show-calendar — Open dataset of global trade shows (CSV + JSON)
- exhibitor-intelligence-playbook — Complete B2B trade show ROI playbook
- event-tech-landscape — Map of 80+ tools powering the event industry
- trade-show-email-templates — Ready-to-use email templates for trade show outreach
- trade-show-linkedin-templates — 30+ LinkedIn message templates for pre-show outreach and post-show follow-ups
Current release: v0.4.0. See CHANGELOG.md for what's included.
Have ideas for new skills or improvements? See CONTRIBUTING.md for conventions, authoring guidelines, and the review checklist.
- CONTRIBUTING.md — How to add or modify skills
- docs/skill-quality-checklist.md — Pre-merge quality checklist
- docs/publishing.md — Publishing and release quality guidance
- docs/github-growth.md — Maintainer measurement and release cadence