Map who you will face at the show and how to sharpen your positioning before you get there.
Best for: teams that already have a target event and need better messaging, threat scoring, and on-site watch points.
Give the agent a show, competitor set, and your market context. It outputs:
- A structured competitor landscape before the event starts
- Threat scoring across booth presence, direct overlap, and messaging clash
- Clear separation between
[OBS],[INF],[HEARD], and[EST] - White-space and differentiation opportunities
- Next-step handoffs into booth messaging, on-site observation, and follow-up
Pre-Show · Competitive Intelligence
4-8 weeks before the show, once exhibitor lists, floor plans, or show segments are available.
Use it when you need to answer questions like:
- Which competitors matter most at this event?
- What are they likely to emphasize?
- Where is there still open positioning space for us?
Do not use it for real-time field notes on the show floor. That is what trade-show-competitor-radar is for.
Who's exhibiting in surgical robotics at MEDICA 2026, and how should we position against them?
What do we know about Acme Corp's presence at PACK EXPO? We sell packaging workflow software and want to know if they're a real threat this year.
Analyze the competitive landscape at Hannover Messe for mid-market industrial automation software. Where is the messaging white space?
See examples/medica-surgical-robotics-landscape.md for a full worked example.
# Workspace-local
cp -r /path/to/trade-show-skills/pre-show-competitor-analysis <your-workspace>/skills/
# Shared (all workspaces)
cp -r /path/to/trade-show-skills/pre-show-competitor-analysis ~/.openclaw/skills/The skill guides the agent through:
- Target show data collection — exhibitor lists, floor plans, hall themes, public listings
- Signal extraction — booth prominence, positioning language, launch signals, speaking presence
- Threat scoring — standardized 3-15 score across overlap, prominence, and messaging clash
- Strategic response — messaging, booth planning, watch list, and on-site verification priorities
| Skill | When | Connection |
|---|---|---|
trade-show-finder |
Before final show selection | Use competitive density to influence go / no-go decisions |
booth-invitation-writer |
Pre-show outreach | Turn differentiation angles into sharper invite messaging |
booth-script-generator |
Staff prep | Brief staff on what competitor claims to expect and how to respond |
trade-show-competitor-radar |
On-site | Verify knowledge gaps and competitive hypotheses during the show |
Built by Lensmor — exhibitor intelligence for B2B trade show teams.