This Pearl Brand and Press Kit summarizes the Brand Guidelines (inc. use of language and assets) and Information about Pearl (e.g. for Press Releases).
The "Olas", "Autonolas", "Valory" & "Pearl" names, logos, brands, and other trademarks, are property of Olas DAO (formerly known as Autonolas DAO^) or its members, protected by copyright, trademark, patent, trade secret and other intellectual property or proprietary rights laws and may only be used per the Usage Terms (see below). These guidelines are designed to align with the Olas DAO Constitution and can be updated from time to time by the Olas DAO as required. These guidelines are intended to help people interacting with the Olas brand to understand how to use and display the Olas DAO and its members' trademarks and copyrighted work in their own assets and materials.
Do:
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Link to pearl.you in articles, blog posts or other media mentions describing Pearl.
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Publicly claim only relationships to Pearl or affiliated organisations that have been agreed in writing, e.g. an integration, partnership, sponsorship, or grant program.
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Use “Pearl” to refer to the desktop application (the product and home for its AI agents).
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Use “Pearl.you” to refer to the website (marketing site, FAQ, and Press Kit).
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Use the correct version of the Olas logo, i.e. the logo marked 'default', unless it is for listings or pre-approved co-marketing and therefore requires the relevant logo versions.
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Those appearing in the Pearl app store should reference this in communications about their agent. Agents in Pearl are by definition built on Olas and must use descriptive phrases that make this clear: “powered by Olas” is preferred, but “built on Olas” can also be used). Avoid phrases that imply an official partnership with Olas (“built with”, “developed with”, “partnered with”). Using 'Olas' or 'Pearl' in product or app names is prohibited and can confuses end users, e.g. 'Pearl Bot' or 'Olas Bot', etc.
Do not:
- Use the Pearl logo (or part of the logo) alongside or without text in a way that implies the Pearl/Valory/Olas DAO’s endorsement or sponsorship of a project, service, product or individual.
- Do not alter the logos in any way, including colors.
Marketing describing actions taken on or with Olas should use language describing the action taken, see the 'action taken' column, rather than the above discouraged language. You are encouraged to market your use of Olas and the Olas DAO may (collectively via 'Contribute' their autonomous AI-ified DAO Ops and marketing tool) decide to tweet and/or otherwise market your content.
| Action taken | Minimum marketing you are encouraged to do | Marketing the DAO may do |
|---|---|---|
| Commitment to build | Limited marketing support, no external marketing | |
| Integrated | Announce the integration | Resharing the integration announcement |
| Built an Olas 'agent' or component thereof | Announce and provide educational materials about your work | Resharing, writing original content about your work, refer you to ecosystem podcasts and other media outlets |
| Something else | Get in touch in the Olas DAO Discord | Signpost or propose appropriate marketing |
| Do | Don't |
|---|---|
| Governatooorr powered by Olas | Governatooorr with Olas |
| Governatooorr built on Olas | Governatooorr AI by Olas |
| Governatooorr developed on Olas | Olas for Governatooorr |
| Do | Don't |
|---|---|
| Governatooorr is building on Olas | Governatooorr is building with Olas |
| The Governatooorr product was developed on Olas | Governatooorr collaborated/worked with Olas |
| Governatooorr is powered by Olas | Governatooorr partnered with Olas |
Download the Pearl logo assets here.
| Do | Do not |
|---|---|
| Feature the Pearl logo in articles, blog posts or other media mentions describing Pearl | Alter the Pearl logo in any way, including colors |
| Use the Pearl logo or logomark as part of, or in combination with another logo for any purpose |
Building an agent in Pearl means your agent is powered by Olas. You are encouraged to use the “Powered by Olas” badge to recognize this. By using these Badges, you agree to the Olas DAO's Usage Terms (see below).
| Do | Do not |
|---|---|
| Use the outlined badge version whenever possible. The filled badge version should be used when placed over a background image and when legibility is a concern | Modify the badge in any way |
| Use enough space around the badge—at least the size of the Olas logo that appears in the badge | Translate the badge. In the future, translated versions may be provided for use directly |
| Use at a minimum badge height of 32px |
Download the Powered by Olas badges here
- Primary, for headlines: Inter, available here
- Secondary, for body copy: Inter, available here
The term “Marks” includes anything the Olas DAO or its members use to identify their products, goods or services, including names, logos, icons, and design elements. By using the Marks, you agree that the Olas DAO or its members own them and that any goodwill generated by your use benefits them. Your permission to use the Marks is limited in the following ways:
- You can only use the Marks as allowed by these brand guidelines.
- The permission the owner grants is non-exclusive (the owner can give it to others) and non-transferable (you cannot give it to others).
- You should not feature the Marks more prominently than your own company’s name or marks.
- This guide may be updated, and you must follow changes within a reasonable time.
- Your use of the Marks may be reviewed and required to change if needed.
- The owner of the Marks may terminate your permission to use its Marks at any time, and you must stop using them promptly.
- Please ensure your project follows the usage policies. If your agent is built in Pearl on Olas, it is preferred that you use the “Powered by Olas” badge provided above.
When mentioning the Pearl in your press materials, it is kindly asked that you review the following information.
- The world's only AI agent app store with powerful agents working for you — as your co-worker, your coach, your assistant.
- User-owned AI for a human-first future.
- Pearl is a self-custodial AI agent app store that allows people to run and own autonomous AI agents directly on their devices. Through a simple desktop app, users can set up, manage, and monitor agents that perform real work across digital environments, with full visibility and control, and the potential to earn OLAS crypto activity rewards.
- Pearl agents can perform real, measurable work (such as prediction market trading, executing user-defined DeFi portfolio management, games, and social media audience growth) autonomously while you sleep or play. Pearl agents run locally on your device, not centralized servers, and you can see what your agent is doing at all times. You can fund the agent you wish to run simply by using a credit or debit card (or a crypto wallet). Pearl is built on Olas, the platform for user-owned AI agents, and developed by Valory, the core contributors to the Olas ecosystem.
- Try Pearl - the world's only AI agent app store with powerful agents working for you, all via a simple desktop app
- Pearl's Polystrat agent trades on Polymarket on autopilot while you do something else. Learn more and see their live stats here
- Learn more about prediction agents on Pearl, including prediction accuracy here
- Pearl's X (formerly Twitter) account
- Pearl in the news: see recent video appearances here
- Media inquiries: info@valory.xyz
- Partnerships: info@valory.xyz
- General: info@valory.xyz