This project presents an exploratory data analysis (EDA) of global sales data from a company operating in both online and offline markets.
The analysis is based on three CSV files:
events.csvβ historical sales transactionsproducts.csvβ product category and code mappingcountries.csvβ country and region details
- Clean and preprocess raw sales data
- Explore company performance across products, regions, and sales channels
- Visualize key patterns and trends to support data-driven decision-making
Python, Pandas, NumPy, Matplotlib, Seaborn, Unidecode
-
Data Overview
-
Data Cleaning
-
Data Analysis and Visualization
-
Sales Performance Analysis and Business Optimization
Key business insights and recommendations are summarized in the final section: Sales Performance Analysis and Business Optimization.
All supporting visualizations are presented in the Data Analysis and Visualization section.