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Revise language around HCL#19917

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Revise language around HCL#19917
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@cnunciato cnunciato commented Jun 27, 2026

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A lot of out content frames HCL and "configuration languages" as less desirable than programming languages. This PR softens that rhetoric and repositions general-purpose languages as a flexible choice rather than categorically superior, while noting that HCL is now a supported peer language.

Pulumi is adding first-class support for HCL, so this softens content that
framed HCL and "configuration languages" as inferior, repositioning
general-purpose languages as a flexible choice rather than a fundamentally
superior one.

- Reframes flagship pages (what-is-pulumi, superintelligence-infrastructure,
  the OpenTofu ad) around breadth of language choice, including native HCL.
- Surgically neutralizes evaluative clauses across docs comparisons, what-is
  explainers, marketing/event/gads pages, and marketing layouts.
- Adds an {{% hcl-note %}} shortcode and applies it to 15 dated blog posts that
  disparage HCL, rather than rewriting bylined history.

Scope notes: factual critiques of the Terraform *platform* (BUSL relicense,
lock-in) are preserved; license facts are kept accurate (Pulumi Apache 2.0 is
not equated with OpenTofu's MPL 2.0); customer quotes are left untouched.

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
@pulumi-bot

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Lighthouse Performance Report

Commit: 56686b6 | Metric definitions

Page Device Score FCP LCP TBT CLS SI
Homepage Mobile 🔴 34 3.2s 12.4s 2129ms 0.001 7.7s
Homepage Desktop 🟡 63 0.8s 1.4s 313ms 0.240 2.9s
Install Pulumi Mobile 🟡 57 5.5s 8.7s 130ms 0.028 8.0s
Install Pulumi Desktop 🟡 82 1.3s 1.8s 0ms 0.010 3.0s
AWS Get Started Mobile 🔴 46 5.4s 7.8s 106ms 0.241 7.8s
AWS Get Started Desktop 🟡 83 1.3s 1.7s 0ms 0.036 2.9s

@cnunciato cnunciato changed the title Soften HCL/configuration-language rhetoric for native HCL launch Revise language around HCL/config languages Jun 27, 2026
@cnunciato cnunciato changed the title Revise language around HCL/config languages Revise language around HCL Jun 27, 2026
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