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Analyzing Dataset of University Students’ Perceptions of AI Chatbots: Exploring Clustering and Insights into Learner Profiles

Overview

This project analyzes the dataset "Impact of Chatbots on University Students' Learning Experiences" from Kaggle (https://www.kaggle.com/datasets/jocelyndumlao/chatbots-impact-on-university-learning). The goal is to explore student perceptions of chatbots, perform sentiment analysis, cluster students based on usage patterns, and provide recommendations for chatbot improvements.

Steps and Methodology

1. Data Processing and Visualization

Tasks: Preprocess and visualize demographic data, AI usage, and attitudes with pie charts, count plots, and bar charts.

Outcome: Cleaned and visualized dataset ready for further analysis.

2. Sentiment Analysis

Tasks: Analyze feedback sentiment (positive, negative, neutral) and extract keywords.

Outcome: Insights into student satisfaction and areas for improvement.

3. Frequent Users’ Perceptions

Tasks: Visualize the benefits and challenges perceived by frequent AI users (Q8, Q9).

Outcome: Bar charts showing frequent users' attitudes toward AI’s effectiveness and limitations.

4. Infrequent Users’ Concerns

Tasks: Visualize concerns and willingness of infrequent users toward AI (Q6, Q7).

Outcome: Insights into barriers to AI adoption among students.

5. Clustering Analysis

Tasks: Apply K-Means and hierarchical clustering to identify patterns in student attitudes.

Outcome: Clusters that highlight different user profiles based on AI perceptions.

Conclusion and Recommendations

Key Findings: Mixed perceptions of AI, with benefits for frequent users but concerns over over-reliance and ethics.

Advice: Improve AI functionality, address ethical concerns, target training for different user groups, and use continuous feedback for improvements.

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