README.md

📊 Bank Marketing Campaign Analysis

📌 Overview

This project explores customer behavior and marketing campaign data using Exploratory Data Analysis (EDA) techniques.

⚙️ Tech Stack

• Python
• Pandas, NumPy
• Matplotlib, Seaborn

🔍 Key Features

• Data inspection and preprocessing
• Exploratory Data Analysis (EDA)
• Correlation analysis and visualizations
• Customer behavior insights

📊 Results

The analysis identifies patterns and trends in customer responses to marketing campaigns.

🚀 Future Improvements

• Add machine learning prediction models
• Advanced feature engineering
• Interactive dashboard visualization

📁 Project Structure

• bank_marketing_eda.ipynb
• dataset.csv
• README.md